Mission Statement

Our aims are to make festivals safer for patrons and reduce friction between festival promoters and regulatory bodies, by aligning evidence-based practices and decades of combined industry experience with the requirements of government policy. 

We are also committed to ensuring the ongoing viability of festivals as thriving businesses, significant municipal events and sites of global cultural exchange in the interest of all Australians.


Since the launch of the AFA in 2018, we have been hard at work for our members.

The Australian Festival Association (AFA) was formed to represent the shared interests of the Australian festival industry. The AFA is committed to delivering safe and well-run festivals around Australia and providing a framework for best-practice industry operating standards.

The AFA continues to do this by:

Connecting festival industry professionals with stakeholders and regulatory bodies

Proactively working with regulatory bodies on behalf of the festival industry

Recognising the cultural contribution festivals make to Australian society and upholding the reputation of music festivals in Australia and internationally

Developing ‘best practice’ across all member events

Representing the festival industry in the media

The AFA membership comprises of stakeholders in the festival industry from multiple sectors, including:



Cultural organisations


Operators including production management, site management, bar operators, venues, medical management, security companies

The Australia Festival Association will work to:

Maintain an established organisation that can work with regulatory bodies on behalf of the festival industry

Provide an organisation that is accessible for all stakeholders and industry

Develop ‘best practice’ across all platforms

Represent the Industry to the media

AFA Board

Adelle Robinson



Managing Director, Fuzzy Operations

Adelle Robinson is a proud Wiradurji woman. As Managing Director of Fuzzy Operations Adelle has over 20 years experience producing some of Australia largest festivals including Field Day, Harbourlife, Listen Out, Listen In, Groovin’ the Moo and Shore Thing.

Jess Ducrou


Deputy Chair

Co-CEO, Secret Sounds

Jess Ducrou is co-CEO of Secret Sounds, a Live Nation partner, and producer of Australia’s premier festivals including Splendour in The Grass, Falls Music and Arts Festival and Harvest Rock

Jacqui Elmas



General Counsel, Frontier Touring and CMC Rocks Festival

Jacqui is currently General Counsel, Frontier Touring where she works across both the touring and festival businesses.

Chris Reid



Partner, EY

Chris is Partner within EY’s Assurance Division (Audit), and has provided professional services at EY for over 23 years. Chris a passionate live music fan, regular attendee of music festivals, and brings his financial experience to the AFA Committee.

Danny Rogers


Director & Co-founder, Laneway

Danny Rogers is an established music industry professional with over 20 year’s experience in artist management, publishing, touring & festivals. Rogers is the Director & co-founder of Laneway Festival.

Denis Sheahan


Director, Greenfield Events

Denis Sheahan – event manager with three decades of experience in the event industry. His current clients are some of the largest arts & music events in Australia with a strong focus on consultation.

Diane Sneddon


Senior Events Manager, City of Port Phillip

With over 25 years of events experience, Di Sneddon combines a very hands-on background of managing events with her current role as an Event Manager at the City of Port Phillip.

Harley Evans


Managing Director, Moshtix

Harley is Managing Director of Moshtix Australia and New Zealand, with 20+ years in live events. He is a passionate advocate for the live entertainment industry, and Moshtix has been a proud supporter of many of Australia’s peak music bodies over the last 10 years.

Kat Dopper


Founder & Director, Heaps Gay

Kat Dopper is the Founder and Director of Heaps Gay, Australia’s largest Independent LGBTQIA+ events organization which focuses on creating safe and inclusive events & festivals around Australia.

Zack Alcott


Co-Executive General Manager, Get Skilled Access

Zack leads Get Skilled Access, sits on the board of the Dylan Alcott Foundation and also manages Ability Fest – Australia’s first inclusive music festival.


Mitch Wilson


Managing Director


The Australian Festival Association Ltd is a public company limited by guarantee registered under the Corporations Act 2001 (Cth) and governed according to the 2022 AFA Constitution.

Founding Member Festivals


Download Festival

Falls Festival

Field Day

Groovin The Moo


Listen Out

Splendour In The Grass

St Jerome’s Laneway Festival