About the Just Add Music (JAM) Project

The JAM Project is dedicated to getting fans to enjoy live music at festivals in outer suburban and regional areas through the delivery of funding, as part of the JAM Project. This funding will give a boost to Victoria’s festival pipeline while encouraging, developing, and leveraging meaningful collaboration between stakeholders.

The Victorian live music scene is facing unprecedented challenges due to the impacts of COVID-19 with the cancellation of tours, events and festivals, but with support, we can build back better.

The JAM Project aims to collaborate with local and state government departments and agencies and industry stakeholders to complement recovery plans and enhance the live music offering.

The EOIs are open to dedicated festival specialists who can deliver a series of projects specifically designed to grow opportunities for artists, provide sustainable frameworks and bolster programs with local content across outer suburban and regional Victoria.

This funding aims to assist Creative Victoria identify new opportunities in overlooked or underrepresented areas and encourage a new approach to delivering more local live music content.

Administered by the AFA and overseen by a panel of industry and local government specialists, access to JAM Project funding will be open for EOIs from industry stakeholders including, promoters and organisers, artists, venues (public and private) and other festival stakeholders.

The JAM Project is part of On The Road Again, supported by Creative Victoria and will run through to June 2022 (subject to COVID-19 restrictions).

The JAM Project is designed to boost the festival industry. The focus of the JAM Project is on outer suburban and regional events to support high quality original Australian live music that is professionally staged.

JAM funding can be used towards initiatives that boost festival programming capability, increase reach utilising visitor economy networks and capture economic impact for the regions.

The JAM funding will be distributed efficiently and in a targeted and meaningful way.

Those interested in submitting an Expression of Interest for Funding please download and read the Funding Guidelines below.

All expressions of interest and any questions can be emailed to [email protected]

Download Funding Guidelines

Download Reference Group Document

Just Add Music is part of On the Road Again, a Victorian Government initiative to bring live music back across the state.